The CRWN Reference
Current U.S. figures on faith, apparel spending, and online retail, collected for writers, retailers, and readers who need a clear source.
Updated July 14, 2026
There is no official U.S. data series that isolates Christian-apparel sales. This reference brings together the most relevant national measures instead: religious identity, household apparel spending, and the scale of online retail. Every figure keeps its original reporting period and source attached.
See the source notes ↗The numbers
65%
PRRI reported that about two-thirds of Americans identified as Christian in 2024. This is a measure of religious identity, not apparel purchasing behavior.
PRRI, 2024 Census of American Religion, published May 2025$326.7B
The seasonally adjusted estimate for the first quarter of 2026. The Census Bureau describes the latest-quarter estimate as preliminary and subject to revision.
U.S. Census Bureau, first quarter 202616.9%
E-commerce accounted for 16.9% of seasonally adjusted U.S. retail sales in the first quarter of 2026.
U.S. Census Bureau, first quarter 20269.8%
Seasonally adjusted e-commerce sales rose 9.8% from the first quarter of 2025, compared with 3.9% growth for total retail sales.
U.S. Census Bureau, first quarter 2026135.8M
The Bureau of Labor Statistics counted 135.76 million consumer units in 2024. A consumer unit can be a household, a single person living alone, or people sharing living expenses.
U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, 2024$78,535
Average annual expenditures for all U.S. consumer units reached $78,535 in 2024, up 1.8% from 2023.
U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, 2024$655 / $406
In 2023, U.S. households spent an average of $655 on women’s apparel and $406 on men’s apparel.
U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, 2023$208 / $147
In 2023, U.S. households spent an average of $208 on women’s footwear and $147 on men’s footwear.
U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, 2023Method & sources
The figures above come from national surveys and government estimates, not from CRWN Threads sales. They should not be added together or used to claim a total Christian-apparel market size.
The Census figures are current-dollar retail estimates and the newest quarter can be revised. The BLS spending figures are household averages for their stated year. The PRRI figure reflects self-reported religious identity.
Cite this page
CRWN Threads. (2026, July 14). Christian Apparel & U.S. Retail Statistics.
From CRWN Threads